How Anthony Blatner's Systems Can Help Musicians and Creators Turn LinkedIn Into a High Ticket Booking Machine

“I thought everyone who started a business made $125K in five months… turns out that’s not normal.”

That line came early in my interview with Anthony Blatner, founder of Speedwork Social, on the Scale to Sale Podcast. He is one of the few LinkedIn-ads pros who is not peddling get-rich schemes. If you are a musician, artist, or producer trying to build a real brand and connect with the people who cut checks—not just fans who tap your post—this guide is for you. Whether you are booking shows, licensing your catalog, or landing sync deals, LinkedIn is the quiet powerhouse you are ignoring.

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Why LinkedIn Is Not Just Suits and Slide Decks

Most artists still think LinkedIn is for job seekers and cubicle dwellers. In reality it puts you face to face with the people who control stages, budgets, and licenses.

Anthony’s favorite comparison
“On Facebook or Instagram you are throwing spaghetti at the wall. On LinkedIn you are sending a personal invite to the person who can actually book you.”

LinkedIn gives direct access to event promoters, festival organizers, venue owners, corporate booking agents, music supervisors, and brand managers. It works for both organic and paid outreach as long as your profile is dialed in.

Your LinkedIn Profile Is Your New EPK

Before you post anything, polish your profile. Anthony roasted mine live on the show; it was brutal and necessary.

Headline
State clearly what you do and for whom in one line. A simple emoji or symbol can draw the eye.

About section
Write it like a StoryBrand page. Speak to the person who can hire you, not to your entire life story. Describe what you create, who benefits, and how they can reach you.

Cold Outreach That Is Not Cringe

Artists avoid LinkedIn because they fear spammy messages. Anthony’s fix is simple.

1. Use Sales Navigator to search by job title.

2. Send a short, personal invite that references their work.

3. Start a real conversation. Offer value before links.

You are not begging for gigs; you are introducing your art to the person who books stages.

Two Campaigns That Prove LinkedIn Works

Campaign one
A data platform moved ad spend from Facebook and Google to LinkedIn, targeting data scientists and CTOs at midsize companies. Only decision makers replied, and lead quality shot up.

Campaign two
An employee-benefits startup targeted HR directors in tech during the remote-work boom. Within weeks they closed several five-figure deals.

If you want corporate bookings or licensing deals, the same logic applies.

Paid vs. Organic for Artists

Approach Best use Core tools Organic Building brand and relationships Personal profile, posts, direct messages Paid High-ticket offers, sync licensing pitches Company page, lead magnet, ad campaigns

Start with organic conversations. Scale with ads once your message hits.

Anatomy of a High Performing Ad

Targeting — Narrow by job title, company size, and industry.
Lead magnet — Give something valuable: beat packs for producers, booking checklists for bands, or a sync-pitch kit for composers.
Copy — Clear and direct. No vague clickbait.
Bidding — Manual CPC near the lowest competitive rate. LinkedIn clicks cost more, so reserve ads for offers worth four or five figures.

If you are selling a cheap sample pack, stay on Instagram. If you are pitching catalog licenses, LinkedIn is home.

Pair Anthony’s Targeting With Stage Presence Coaching

Once LinkedIn puts you in front of decision makers you still need to own the room. Enter Dr. Carolyn Colleen. As creator of the FIERCE Method and founder of the Fierce Network, she trains artists, entrepreneurs, and executives to turn nerves into commanding presence. Match Anthony’s ad strategy with her speaking frameworks and you will convert first impressions into repeat bookings.

Explore her programs at fierce-network.org.

One Time Weekend on Purpose Chasers

LOADED with fan building tips! Check out our latest Purpose Chasers feature, “Why One Time Weekend Still Isn’t Headlining Every Festival Yet.” It shows how relationship-driven marketing, not viral luck, moves bands up festival posters. Read it at thepurposechasers.com.

Need Audio or Video Production Work?

Produced by Nef can turn raw tracks or footage into polished, stream-ready gold. The studio handles beat production, mixing and mastering, and full-scale video editing for underground trailblazers and marquee legends alike. Book a session or learn more at producedbynef.com.

Final Word for Builders of Real Careers

Viral fame fades. High-value relationships last. LinkedIn connects you directly to decision makers without algorithms or gatekeepers.

Connect with Anthony at Speedwork Social or message him on LinkedIn—just be genuine.

This episode is part of the Scale to Sale Podcast. Subscribe or visit scaletosaleconsulting.com.

If you are an artist seeking marketing or management, reach out at thepurposechasers.com.