About Scale to Sale | SEO & Organic Marketing for Trades & Creators

MEET THE FOUNDER &

@organicwordnerd

Mark Crandall
Founder & Asset Strategist, Scale to Sale Consulting

Read why Produced by Nef chose Scale to Sale Consulting →

Mark Crandall isn’t another self-proclaimed marketing “guru.” He’s a former therapist, turned agency owner, turned multi-exit entrepreneur who’s scaled five companies to seven figures — and exited multiple, including a $5.1M contract from a construction company he grew out of a $400K deficit.

After years owning both marketing agencies and construction companies, Mark saw a pattern: most businesses and brands are sitting on untapped assets — but they don’t know how to manage them.

That’s why he founded

Scale to Sale Consulting: to help creators, artists, and entrepreneurs maximize the short-term and long-term value of their digital assets— from websites and content to customer trust and brand authority.

Mark now leads asset strategy for artists like

Produced by Nef, a respected producer and engineer in NYC’s hip-hop scene. When asked why he signed with Scale to Sale, Nef said:

“You chase everything in the best way and don’t settle.

I saw the business and work that you did and how much growth you had — and it blew my mind each time.”

Mark’s blend of human psychology, system design, and real-world business exits makes him uniquely qualified to manage creative assets as if they were businesses — because they are.

If you’re an artist or brand sitting on unrealized value, Mark’s not just a strategist.

He’s your architect for long-term growth.

When he's not working on clients he's for sure gardening

The Mind Behind Scale to Sale Consulting

@organicwordnerd

Mark Crandall is a former therapist turned marketing architect who’s owned multiple marketing agencies, built and scaled five construction companies, and executed several successful exits — including a $5.1M sales contract from a business he pulled out of a $400K deficit.

With over a decade in social work and 12+ years in business ownership, Mark bridges two worlds most consultants can’t: behavioral systems and operational scale. He’s known for creating marketing machines that don’t rely on guesswork, paid ads, or hype — just organic growth that compounds.

After running his own agencies and scaling construction companies to $1M+ in under 18 months, Mark built the proprietary Testimonial Waterfall System— an SEO-first framework that turns happy customers into content, traffic, and trust. It’s the same system he used to exit multiple companies, and now uses to help clients turn their digital presence into real, sellable equity.

He founded Scale to Sale Consulting to help founders, creators, trades companies, and artistsmanage and monetize their assets— not just for quick wins, but for long-term growth and future exits.

Mark is also the host of the Scale to Sale Podcast, where he shares the exact strategies that took him from therapist to multi-exit operator — and helps others escape the grind, scale organically, and build businesses that sell themselves.