Where Did It Come From?

The Testimonial Waterfall System wasn’t built in a marketing lab.

It was born out of frustration. I used to run a solar marketing agency.

We were spending thousands a month on ads—Google, Facebook, you name it. And while leads came in, they were cold, flaky, and expensive.

Meanwhile, our clients were raving about us.

In emails. In texts. In passing.

But none of it was being used. One day, I stopped everything and asked: “What if we turned our best feedback into our main marketing?”

So we did. First, I built a simple automation to ask for testimonials right after each job wrapped.

Then we turned those into branded social posts, SEO blog content, and highlight reels.

Finally, we created a process to consistently resurface those assets and guide warm leads into real conversations.

That system worked so well I used it to grow multiple companies—including the one that led to a $5.1M sales contract in 18 m's.

Now? I teach artists, coaches, speakers, and creators how to use it to fill calendars, grow audiences, and increase revenue organically—with proof they already have.