MEET THE FOUNDER &
Organic WOrd Nerd
Mark Crandall
Ex-Therapist turned organic marketing obsessed.
"I get my clients customers to sell for them"
Mark's earned the title @organicwordnerd — helping entrepreneurs escape the chaos and grow without spending a dime on ads.
Scaled 3 trades companies to $1M+ in under 18 months each
Executed 4 successful business exits, including a $5.1M sales contract
Creator of the Testimonial Waterfall system, driving organic growth through customer referrals. Get customers to sell for YOU!
Host of the Scale to Sale Podcast, sharing actionable business strategies for scaling and exiting
Who is Scale to Sale Consulting? Organic Marketing hopped up 🐇
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At Scale to Sale Consulting, we aren't just another marketing agency screaming "spend more" while your profit margins disappear faster than a rabbit on espresso. 🚀🐇
We Manage & Optimize Digital Assets For Long Term RevenueLed by Mark Crandall (Ex-Therapist turned organic marketing nerd. Used his Testimonial Waterfall SEO system to scale a company to a $5.1M sale in 18m’s.We don’t just “do marketing.” LEARN MORE ABOUT MARK
We engineer growth by combining: World-class organic SEO, Sand the Testimonial Waterfall Systems that turn your raving fans into your unstoppable sales force. Custom-built automation that drives customer acquisition and loyalty with little to no extra lift from you. Also utilizing SEO strategy to drive your potential customers to your website to read our engaging problem solving content. Authority-driven marketing strategies — We will build a marketing system built off of your customers selling for you!
🐇 What Makes S2S Different?
We start by cutting waste. Most agencies upsell you on ads, media buys, and band-aid "solutions." We audit first, finding where your money’s being flushed 🕳️ — then we rebuild organically.We make testimonials your SEO weapon. Using advanced SEO strategies, we integrate customer success stories right into your site's structure and content—amplifying authority, rankings, and trust faster than traditional backlink tactics ever could.
We build businesses that sell themselves. Our unique system turns your community, customers, and internal ops into a self-feeding sales machine—so you can exit or scale at will. We blend psychology and technology. With Mark's background in behavioral systems (therapist turned business scaler) and experience owing marketing agencies and constructions compaines make the the TOP Organic Marketing choice.
🐇 The Bottom Line:
At Scale to Sale, we're not here to just run your ads. We actually refuse to launch ads until an organic strategy is optimized…it’s are real bottom of the carrot chew to not
We’re here to make your business an unstoppable, scalable, self-operating machine — one that the market can't ignore...and future buyers can't resist.Ready to Escape the Hamster Wheel?
If you're tired of sprinting in circles, guessing at marketing moves, and watching your margins vanish into thin air... it's time to stop chasing and start scaling. 🚀
Book a call with Mark Crandall today — the Systems Architect behind $5M+ exits and self-scaling companies.
STOP SELLING LET'S GET YOUR CLIENTS TO!
INTRODUCING THE:
🔥 Introducing: The Testimonial Waterfall System The Customer-Driven Engine That Scaled 3 Trades Companies to $1M+ and Got One to a $5.1M Sale Contract 🐰💵
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PROVEN SYSTEM
Backed By a Sales Contracts
Video Walkthroughs after opt in:
The Reenforcer Document — Turn testimonials into scheduled sales
Ask Scripts — Email, text, in-person, ask scripts and walkthrough testimonial/referral asks
3 Questions to Get: Reviews, Referrals,& Videos from your customers!
Missed Call Automation — 85%+ reply rate to win back missed leads
Scale to Sale Podcast
Scale to Sale Blog
The Marketing Podcast Business Owners Swear By the Scale to Sale Podcast
The Marketing Podcast That Doubles as Your Favorite Business Podcast
If your “growth strategy” still involves cold-calling strangers or hemorrhaging cash on Facebook ads, I’ve got bad news and great news. Bad news: your margins will keep bleeding. Great news: there’s a marketing podcast that teaches you to plug the leak—and even make your customers do the selling.
Welcome to Scale to Sale, the business podcast where therapist-turned-systems-geek Mark Crandall breaks down the organic marketing tactics that took trades companies from near-zero to multi-million-dollar exits (yes, including a $5.1 million whopper) without a single dollar of paid traffic. Episode 7 is live, and it’s the one you’ll forward to every founder friend still bragging about CPMs.
Why Smart Founders Binge Marketing Podcasts (and Business Podcasts, Too)
Podcasts are the CEO’s cheat code: treadmill MBA, commute-friendly mastermind, and sanity check rolled into one. A great marketing podcast hands you real campaigns you can swipe today; a great business podcast zooms out to systems, leadership, and operations. Combine the two and you get a 360-degree view of revenue—minus the $25 k mastermind invoice.
Industry surveys show that 74 % of executives who listen to podcasts weekly report faster decision-making on new strategies. Translation: your competitor is learning in real time while you doom-scroll LinkedIn “thought leadership.” Time to upgrade your feed.
Meet Scale to Sale: The Best of Both Podcast Worlds
Before he was an “SEO word-nerd” (his words) or the guy who trains customers to do the selling, Mark Crandall spent a decade as a licensed therapist. He traded trauma counseling for dusty job-sites, scaled three trades companies past $1 million each in under 18 months, and executed four exits in a single year. His secret? Lean, testimonial-driven growth engines that turn happy clients into raving sales reps.
On Scale to Sale, Mark blends hard-won ops wisdom with battle-tested organic marketing plays. No bro-science hacks here—just field-tested frameworks like the Testimonial Waterfall System you’ll hear in Episode 7.
Episode 7 Spotlight: How to Teach Your Customers to Sell for You
The Testimonial Waterfall in 60 Seconds
Your next five customers are already hanging out at your last five customers’ job-sites. Tap that warm network and you’ll out-convert any cold-traffic funnel on the planet—because trust is pre-installed.
The Happy Check Method
Mark’s simplest win: call a client right after the job wraps (when they’re still high-fiving you) and capture the emotion on video. That “Happy Check” footage is social proof gold.
Three Referral-Unlocking Questions
What problem did we solve that others should know about?
What surprised you about working with us?
Who else do you know that needs this same result?
Notice Question 3 isn’t shy—it’s a direct hand-off to the next sale.
The Google Review Fast-Track
Scan-a-QR-code → leave a 5-star review while the customer’s dopamine is spiking. Bingo: instant local SEO boost.
Automating Content & Retargeting
Drop that testimonial into:
Case Study: $15 K ➔ $1.5 K Ad Spend, Bigger Sales
One roofing client burned $15 k/month on ads for wafer-thin margins. After installing the Waterfall, they spent just $1.5 k/month on software and VA time—while closing a $5.1 million contract. Ads didn’t do that; happy customers did.
Key Takeaways for Marketing & Business Podcast Fans
Quick-Start Checklist (Copy/Paste This)
Pull a list of your last 5 satisfied clients.
Perform a Happy Check call and record a short Zoom or phone video.
Ask the 3 testimonial questions above.
Capture a Google review on the spot.
Request a referral while gratitude is fresh.
Drop assets into your Reinforcer Doc for future deals.
Want the templates, scripts, and automations done for you? Grab the free Testimonial Waterfall Series.
Listen & Level Up
Stream Episode 7 on Spotify ➜ and smash “Follow” so you never miss the next organic growth hack.
Ready to skip DIY and let Mark’s team build your Waterfall? Book a consult and bring your ad spend down to earth.
Conclusion
A marketing podcast should do more than entertain; it should print revenue. Scale to Sale proves that when your customers become your sales reps, growth gets stupid simple. Implement one Waterfall step today, track the result, and DM me your bragging rights. See you at the top of the leaderboard—where the ad budget line item barely exists.
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