Funnel Your Art to Fans: High‑Converting Sales

Without Sleaze or Massive Ad Budgets

Automate Your Creative Sales with Authentic Funnels —

Turn Fans into Paying Customers Without Sleazy Tactics or Six‑Figure Ad Spend

Who Is Scale to Sale Consulting?


We’re not another agency promising growth—we’re the partners who’ve built, scaled, and exited the exact businesses most firms only talk about. Led by Mark Crandall—a marketing‑agency founder who grew and sold multiple construction companies—we specialize in transforming your digital and brand assets into cash flow today and valuation tomorrow.


Why We’re Different

Operators, Not Just ConsultantsWe’ve been in your shoes: building brands, fixing chaos, and delivering real exits—no fluff, no empty pitch decks. Built‑For‑Results Systems: From day one, our solutions are designed to generate measurable revenue and long‑term equity. Real‑World Expertise: Mark walked away from a $5 million sale and lived to tell the tale—so your strategies aren’t theory; they’re battle‑tested.


What We Manage for You

Content Ecosystems: Build an interconnected network of blogs, social channels, and podcasts that attracts qualified leads—entirely organic.

SEO & Visibility: Deploy targeted strategies to dominate search rankings, elevate your brand’s authority, and boost valuation.

Testimonial‑Driven Funnels: Automate every customer testimonial into a 24/7 sales engine that consistently converts.

Automation Stacks: Optimize workflows to cut overhead, strengthen follow‑up, and maximize lifetime customer value.

Course & Asset Expansion: Package and scale online courses and digital products as new revenue streams.

Collaborations & Backlinks: Forge strategic partnerships that drive traffic, increase domain authority, and expand your audience.

Whether you’re a creator building brand equity, an artist monetizing digital assets, or a company preparing for an exit—we know exactly what your brand is worth…and how to ensure the market agrees.

🤐 WHY MARKETING AGENCIES HATE THIS🤐

Because when you implement this system, you don’t need them. This organic loop replaces ad budgets & funnels with real trust, real proof, & real momentum.

No paid traffic. No fluff. Just wins—on your terms.

TRAIN YOUR CUSTOMERS TO SELL FOR YOU?

Turn your happiest customers into a 24/7 growth engine—completely organic.

Enter your email below to get the step‑by‑step blueprint, automate your referral process, and start seeing inbound leads pour in without spending a dime on ads.

Scale to Sale Consulting's Blog

Your blueprint for building digital assets that scale — and sell. Powered by real-world exits, organic marketing strategy,

and systems that turn customers into your sales force. No fluff. No paid ads. Just scalable, sellable growth.

Produced by Nef and Mark Crandall on the Purpose Chasers Podcast

Nef: From New Hampshire Porch to NYC Beats - The Purpose Chasers Podcast

May 31, 20253 min read


On this interview of The Purpose Chasers Podcast, host Mark Crandall sits down with his longtime friend—and newest Scale to Sale Consulting client—Jonas “Nef” to unpack one of the most inspiring hip-hop success stories in recent memory. In a candid conversation that spans nine years of grind—from late-night studio sessions in New Hampshire to engineering for DJ Premier in New York—Nef reveals the unspoken hustle, the mentors who shaped him, and why owning your digital footprint matters as much as owning your craft.


The New Hampshire Hustle: Finding the “Greater Play”

Before the bright lights of New York, Nef and Mark were just two of six friends in a tight‐knit New Hampshire music scene. By day, Jonas was head chef at a high-end restaurant; by night, he was tracking studio sessions and chasing beats until 3 AM. As Mark recalls, “That porch in Manchester witnessed Jonas declare, ‘New Hampshire has nothing left for me’—and he meant it.” That pivotal moment set the stage for everything that followed.


Year One: The Art of Humble Observation

Arriving in New York City, Nef took a deliberate step back. For a full year he didn’t push his beats or mixtapes—instead, he absorbed everything. From cleaning studios to answering phones, he earned his stripes by being a fly on the wall. As mentor Rich Medina advised him, “You’re from somewhere else; you have to be completely humble and just soak it in.”

“The first year I didn’t really open my mouth much. The second year I did.” —Nef


Stream This Episode on Spotify

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Mentors & Respect: Static Select, Term, and Beyond

Under the wing of DJ Static Select and emcee Term, Nef learned that real success in hip hop isn’t about flash—it’s about respect. Whether mailing mixtapes outside clubs or driving mentors to events six nights a week, every small act proved his dedication. “You can’t fake success in hip hop—you’ll get called out,” Nef explains. Those early lessons in integrity now form the backbone of his Gentleman’s Board community. READ MORE


Breaking In: From Engineering Credits to Premier Placements

Year Three marked a turning point: first vinyl credits as “Additional Engineering by Nef,” then long-awaited nods from industry icons. When Lil Fame asked to get on one of his records, Nef seized the moment—writing an impromptu album to meet that standard. And when a radio premiere by DJ Premier followed, Jonas realized he wasn’t just present in the scene—he was making waves.


Building the Gentleman’s Board Mastermind

Drawing on decades of lessons from kitchen-to-club to global tours, Nef launched Gentleman’s Board: a mastermind for producers, artists, and creatives who crave the same insider mentorship he received. “These rooms you can’t buy your way into,” he says. “I’m packaging every lesson I learned—business moves, engineering tips, mindset shifts—into one place.”


Owning Your Digital Assets: The SEO Imperative

As Mark discovered on his own artist-centric summer “hippie tour,” talent alone doesn’t guarantee visibility—the internet does. “Most artists don’t own their name online,” Mark warns. That’s why Produced by Nef is getting a full SEO overhaul: extended bios, exclusive-and-lease pages, and deep-dive resources—all designed to make Jonas’s name and work unmissable across search.


Tune In & Take Action

Don’t miss this deep-dive into nine years of relentless hustle, humility, and strategic growth. Listen to Episode 114 of The Purpose Chasers Podcast—“Nef: From Manchester Porch to NYC Beats”—available now on thepurposechasers.com and wherever you get your podcasts.

Have a Need For Audio Edits? Need Some Beats?
Join Jonas’s Gentleman’s Board mastermind and gain access to exclusive training, live Q&As, and a supportive community of fellow creators. Learn more https://producedbynef.com/


“Most people spend their entire lives regretting not taking action right now. You only got this one shot—go.”
—Mark Crandall to Nef on that Manchester porch

Let this conversation be your call to action: own your craft, earn your respect, and dominate your digital domain.

For a Free Organic Marketing Audit : https://scaletosaleconsulting.com/


Produced by Nef podcast episodeThe Purpose ChasersThe Purpose Chasers PodcastScale to Sale ConsultingSEO for musicians
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@organicwordnerd

Mark Crandall Founder of Scale to Sale Consulting, Mark Crandall helps entrepreneurs scale their businesses sustainably and exit profitably, freeing them from daily operations to focus on growth and freedom. Ready to get YOUR customers to sell for YOU? The Testimonial Waterfall, Mark's proven system trains YOUR customers to sell for YOU. LEARN MORE @ https://scaletosaleconsulting.com

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