From Therapist to Entrepreneur: The Unlikely Path

In my early career, I spent over a decade as a licensed therapist. Working one-on-one with people helped me understand the importance of human connection and the psychology behind decision-making. Little did I know that this knowledge would later become the foundation of my success in marketing.

My journey into the marketing world started somewhat unexpectedly. After attending a networking event during my time as a clinical director at a treatment center, I realized the power of entrepreneurship. A conversation with a mentor, Nathaniel, changed everything. He asked, "What do you want to be when you grow up?" I said I wanted to write, speak, and work with people to help them overcome obstacles.

From there, I launched my first LLC, and within three months, I made $135,000 in sales—even though I didn’t have a book or large following. This success opened my eyes to the potential of marketing as a force for growth and transformation.

But the real turning point came when I hired an agency for a webinar launch. I spent $125,000 on what I thought would be a game-changing project. After the webinar, I was ghosted. That’s when I realized I could never again rely on external agencies for my marketing. From that moment on, I became obsessed with learning everything I could about marketing, sales psychology, and automation.

The Birth of the Customer Testimonial Waterfall: The System That Led to a $5.1M Sale

As I started consulting with businesses, I quickly noticed a significant gap in the trades industry: Business owners were incredibly skilled at their craft but lacked the systems and marketing strategies to run their companies efficiently. This is where I saw an opportunity to bring something unique to the table.

I developed a system called the Customer Testimonial Waterfall. The premise was simple: Get your customers to sell for you. Instead of relying on traditional lead generation methods, I focused on leveraging existing customers' experiences to build a continuous flow of high-quality, organic leads.

This system turned satisfied customers into your best salespeople. It automated the process of capturing, nurturing, and converting reviews into long-term growth. The real beauty of this system is that it doesn’t rely on ads or cold leads—it uses the power of customer stories to keep attracting and converting prospects long after the original sale.

In fact, this Customer Testimonial Waterfall system was the backbone of the $5.1M sale of a company I helped grow. The key to success wasn’t just the product or service—it was the trust built through consistent customer experiences and organic content.

How Go HighLevel Powers the Customer Testimonial Waterfall

When I first started building my system, I knew I needed a way to automate the entire process. Go HighLevel became the game-changer. With its all-in-one CRM, automation, and workflow tools, Go HighLevel allowed me to create a seamless process that captured and nurtured customer stories, automated follow-ups, and helped businesses build relationships with their clients.

Here’s how Go HighLevel took the Customer Testimonial Waterfall to the next level:

1. Automating Testimonial Requests: With Go HighLevel’s workflow automation, I set up sequences that automatically requested testimonials from satisfied customers at the peak of their experience. This ensured that businesses consistently captured high-quality reviews without lifting a finger.

2. Nurturing Leads: Once the testimonials were in, Go HighLevel automated the follow-up process. These reviews weren’t just collected and stored—they were turned into valuable marketing content and integrated into customer outreach through email and text sequences.

3. Creating a Snowball Effect: Every customer testimonial added to the system not only helped generate more leads but also increased the SEO ranking of the businesses I worked with. The constant flow of organic reviews, paired with optimized content, turned these businesses into authority figures in their industries.

4. Segmenting Leads for Maximum Impact: One of the biggest breakthroughs with Go HighLevel was the ability to segment leads based on their interactions with your content. Whether they came through a roofing service, siding, or windows, Go HighLevel allowed us to create separate nurture sequences that delivered relevant educational content. This ensured that leads received the exact information they were looking for, building trust and increasing conversion rates.

5. Consistent Customer Journey with Automated Education: Beyond testimonials, Go HighLevel’s workflows allowed us to design a customer journey that included appointment reminders, product education, and continuous engagement—all automated. This level of nurturing ensured that every lead felt valued and informed, significantly increasing conversion rates.

The Importance of Digital Assets in Business Growth

One thing I’ve always emphasized to my clients is the importance of digital assets. Your website isn’t just a place for people to find your contact information—it’s your most powerful business asset. When it’s optimized correctly and paired with automated systems like Go HighLevel, it can work for you 24/7, long after you’ve closed your office for the day.

In my case, I didn’t just want to generate leads—I wanted to build something that would compound in value over time. That’s why I focused on creating high-performing websites, implementing Go HighLevel automation for customer relationship management, and optimizing Google My Business profiles. These digital assets kept generating leads even during times when we weren’t actively running campaigns or ads.

One of the most powerful examples of this was in the roofing industry, where we scaled a business from $800,000 in revenue to $2.4 million in just 15 months. We did this not through costly paid advertising, but through organic growth—thanks to the Customer Testimonial Waterfall system and Go HighLevel’s automation tools.

Recession-Proofing with Automation: Why the Trades Industry is the Perfect Fit

When COVID-19 hit, many industries faced challenges, but the trades sector remained resilient. Roofing, siding, and home improvement were in high demand, even as people spent more time at home. Recognizing this, I doubled down on the trades industry and used Go HighLevel’s automation to help businesses stay connected with their customers, even during uncertain times.

Through automated nurture sequences and targeted educational content, we ensured that leads were nurtured long before any service appointments were made. Customers were educated on the products, services, and warranties we offered, which made them much more likely to convert once the job began. This method not only built trust but also streamlined the sales process—allowing businesses to scale even during a pandemic.

The Path to a $5.1M Sale: Digital Assets, Automation, and Customer Relationships

Ultimately, the Customer Testimonial Waterfall system helped create sustainable, organic growth for the businesses I worked with, and it played a key role in my $5.1M business sales contract. The key takeaway? Build assets, not just leads. Focus on systems that nurture and convert, and use tools like Go HighLevel to automate as much as possible. With the right infrastructure in place, your business can continue to grow even without active effort.

Watch the interview here:

Get Started with Go HighLevel and the Customer Testimonial Waterfall

If you’re tired of spending money on paid leads and are ready to build a sustainable lead generation system, Go HighLevel is the tool you need. Paired with the Customer Testimonial Waterfall, you can automate your entire marketing strategy and watch your business grow without constantly chasing new leads.

👉 Start your 14 Day FREE trial of Go HighLevel today and discover how automation can transform your business: Start Here with Go HighLevel.

👉 Learn more about the Customer Testimonial Waterfall system and how it played a critical role in a $5.1M sale contract by visiting HERE

It’s time to stop renting your growth and start owning it. Build digital assets that will pay off for years to come.