Why Linktree hurts artists and creators

Why Linktree Hurts Your Audience and What Artists Should Use Instead

September 02, 2025•5 min read

Linktree is free because you are the product.

Every fan you send through it builds their traffic and their data, not yours. Here is why I move every artist I work with off Linktree and onto their own domain, and the 5 steps to do it this week.

If you’re an artist, creator, or entrepreneur still rocking Linktree in your bio, stop. You’re being used, and you don’t even know it. In the latest Scale to Sale x Purpose Chasers crossover, here is why Linktree is dangerous, why Go HighLevel is still the greatest all-in-one marketing platform.

Mark’s journey took him from scaling roofing and solar companies to helping hip-hop producers, engineers, and artists escape digital sharecropping. When he entered the music industry, he was shocked at how many creators were using Linktree. That’s when the mission became clear, help artists own their names, domains, and data.

The Anti Linktree Warning

Here’s the blunt truth:

Linktree owns your traffic. They track your audience, not you.

In other words, you’re doing the work, they’re cashing the check.

Mark puts it plainly: “You’re being used.”

Why a “Junk Drawer” Bio Fails

A confused mind says no. When your bio has 10+ random links, you’re overwhelming your audience. Instead of guiding them toward one action, buying merch, signing up for your email list, or streaming your new track, you’re just throwing spaghetti at the wall.

The Solution: Own Your Domain

Owning your own website isn’t complicated. For the cost of a coffee and a sandwich, you can:

Buy yourname.com

Connect it to a landing page or funnel

Start collecting data you actually own

With Go HighLevel, Scale to Sale can transition you off Linktree in under 72 hours, with blogs, email automations, and tracking pixels baked in.

Want to see how this plays out in real life? I break down why showing up first in Google for your own name is non-negotiable, and how to make it happen even if you’re not an SEO nerd, in Own Your Name Online: Musician SEO.

Ready to stop renting eyeballs? Spin up your own landing page, email automations, and CRM under one roof. Start your 14-day free trial of Go HighLevel here and see how fast you can take control of your traffic.
Why Go HighLevel Wins

Mark has been inside Go HighLevel since day one and has even interviewed the founder, Shaun Clark. Here is why he still calls it the best all in one:

  • Drag-and-drop landing pages (goodbye Linktree)

  • Built-in CRM and automations

  • Email and text marketing under one roof

  • SEO-friendly blogging for authority building

This isn’t theory!

A Simpler SEO Rule

Open Google. Type in “elephants making muffins.” Whoever shows up first wins. That’s SEO.

Your name should be the one showing up, not Linktree’s.

Real Strategies You Can Swipe

Here’s what to implement today:

Step 1: Buy your domain (cheap and fast). Move your bio link traffic to your own landing page.

Scale to S

Step 2: Add a single CTA: join your email list, stream your single, buy your merch.

Step 3: Set up tracking (Google Analytics, FB Pixel).

Step 4: Drop blogs and embeds to rank for your name and projects

Step 5: Run retargeting ads from your collected data for launches!
Your website/landing page is your stage, it’s where fans decide whether to lean in or bounce. If you’re still sending people to a digital junk drawer, you’re losing conversions.

Check out my breakdown of how to design a simple, money-making page in Own Your Turf: Artist Landing Page.

When you OWN your site data. You can use it to contact your fans on command.

s2s retarget

The Giveaway Hack

Want to hype your next release? Run a giveaway inside your fan Facebook group where entry requires clicking through a blog or landing page. This builds excitement and collects data at the same time.

The Purpose Chasers Distribution Channel

When artists don’t care about owning their data, Mark does. That’s why the Purpose Chasers platform is becoming its own distribution channel, capturing and repurposing audience data to grow reach across music and entrepreneurship.


What Clients Say About Getting Online

Justina Reaves is a public speaker, a coach and a top leader in network marketing. When 2020 hit she had to get her business online, but she did not have time to learn funnels, leads and drip campaigns. Her verdict:

"Mark has transformed my vision into reality."

Custom HTML/CSS/JAVASCRIPT

More real stories on the Happy Check client results page.

If you’re ready to stop getting used by Linktree and start owning your digital assets.

Linktree isn’t a tool, it’s a trap. Stop renting eyeballs. Start owning your brand.

Linktree rents out your audience. Go HighLevel gives you the keys. Take control today with a free 14-day trial through my link and watch how quickly you can flip the switch on your own digital empire.

Two Ways to Put This to Work

1. Build it yourself on Go HighLevel. The follow ups, testimonial requests, nurture sequences and pipeline I talk about here all run on Go HighLevel. Start your free trial of Go HighLevel here.

Disclosure: the Go HighLevel link above is an affiliate link. If you sign up through it, I may earn a commission at no extra cost to you.

2. Have me build it with you. If you would rather have your happy customers selling for you without figuring out the tech, book an organic marketing audit call with me. We will look at where your proof is hiding and what it would take to put it to work.

Not ready for a call? Get the free Happy Check book and learn who to ask, when to ask and how to use what they say.

Keep reading on The Happy Check: why owned proof beats rented attention and how I collect video testimonials.


Mark Crandall

Mark Crandall

Mark Crandall is the founder of The Happy Check and author of the book The Happy Check. He holds a master's in social work and spent about 10 years practicing therapy with youth and families before moving into sales and marketing. Today he helps coaches, consultants and trades businesses stop closing deals and start installing stories. He is also a Go HighLevel expert: HighLevel featured him on its Spotlight Sessions show, and he interviewed HighLevel co-founder Shaun Clark on The Purpose Chasers. Through his Masterful 3-Question Framework, Mark helps business owners capture their clients at the moment of peak relief, ending the Silence Tax: the compounding cost of great results that go unheard. His Testimonial Waterfall turns one client's story into lasting proof across every marketing channel. Get the free book: https://thehappycheck.com/#freebook Book a free call: https://thehappycheck.com/#call

Back to Blog

© Copyright 2026. Scale to Sale Consulting. All Rights Reserved.