There’s a reason I walked away from construction.

After scaling five trades companies to multi-millions—including one from a $400K deficit to a $5.1M sale contract—I had a moment of hard truth:

In the trades?
Most owners are halfway in.

They want the results.
They say the right things.
But when it’s time to dig in, most would rather swing a hammer than build the system.

But artists?

Artists are all in.

They’ll starve for it.
They’ll get clowned for chasing something that doesn’t make sense to their family.
They’ll lose sleep, lose money, and still show up to work their craft.

And that’s why this announcement means more than most I’ve ever made.

Nef Is In—Fully.

Today, I’m beyond proud to announce that Produced by Nef—a respected engineer, producer, and music entrepreneur—has signed with Scale to Sale Consulting for full-scale asset management and organic growth strategy.

This isn’t just a contract.
It’s a partnership built on mutual obsession.

Nef isn’t a “type-beat” pusher.
He’s a sonic craftsman. An architect of moments. Someone who earned his way from restaurant kitchens to respected NYC studios, late-night session after late-night session.

When I asked what made him sign on, Nef said it straight:

“One big thing is because of how you run game on anything and everything I’ve seen you work on.

You chase everything in the best way and don’t settle.
I saw the business and work that you did and how much growth you had along the way—and it blew my mind each time.”

Why I’m Betting on Artists and Brands Now

When I exited construction, I didn’t do it to chill.

I did it because something was missing.

I’d helped owners go from chaos to clarity.
Built multimillion-dollar systems out of nothing but duct tape and spreadsheets.
But at the end of the day, most of those businesses were never treated like assets—not by their owners.

They wanted leads, not legacy.

They wanted revenue, not repeatable systems.

And that gap? It started to wear on me.

Meanwhile, I kept watching friends like Nef—people who’d been all-in on their art for 10+ years—get overlooked by the same marketing agencies that charge $10K/month to slap a funnel on a broken brand.

So I made a shift:
From helping trades companies scale… to helping artists and brands turn their digital presence into real business equity.

What We’re Building With Nef

This isn’t just about helping Nef “sell more beats.”

It’s about turning his entire catalog—past, present, and future—into a self-sustaining asset machine.

Here’s what that looks like:

🎚 Mixing & Mastering Services
Automated and indexed for SEO—clients find him through search, not just DMs.

🎼 Beat Licensing (Leased & Exclusive)
Each product is tagged, tracked, and optimized to show up where buyers already look.

📚 Educational Content
We’re turning his knowledge into organic search authority—and longtail traffic.

🎙 Content Repurposing
Every podcast, video, and drop (like Radio Days with Bobby J) now gets recycled across platforms for months of visibility.

💼 Coaching & Consulting (Coming Soon)
Positioned as a leader for producers who want more than clout—they want cashflow.

We’re using the Testimonial Waterfall System, SEO-first principles from Outrank, and content frameworks built to compound.

This is real digital asset management—not marketing fluff.

For the Artist Who’s Tired of Starting Over

Most producers stop at a beat store.
Nef’s building an ecosystem.

He’s thinking 3 years out—not 3 likes in.

And here’s the truth:
Artists can teach trades a lot more than they think.

Because while most business owners spend their life on jobs that disappear the minute they stop working…

Nef’s building equity.

In beats.
In reputation.
In systems that work while he sleeps.

Want the Same?

If you're an artist, producer, or creative business tired of renting growth and want to build something real…

Let’s talk.

We don’t just sell services at Scale to Sale.
We build out your entire strategy—from organic visibility to automation and long-term asset growth.

📍 Visit ProducedByNef.com to see how we’re stacking real assets in real time.

📞 Then and let’s talk about building your blueprint.

No more chasing views.
Let’s build value.