From Construction Sites to Conversion Systems —
We Build Assets That Sell Themselves
The Asset Management Agency Built by Real Operators, Not Just Marketers
Who is Scale to Sale Consulting?
We’re not just another agency promising growth—we're the partner that’s actually built and exited the kinds of businesses most people only consult for.
Led by Mark Crandall, a marketing agency founder who scaled and sold multiple construction companies, we specialize in managing digital and brand assets that generate both short-term cash flow and long-term valuation.
What makes us different?
We’ve been in your shoes. We’ve grown the thing, fixed the chaos, and walked away with real wins—not just pitch decks and PowerPoints.
At Scale to Sale Consulting, we manage:
Content ecosystems that drive inbound leads organically
SEO strategies that increase visibility and valuation across the internet
Testimonial-driven marketing systems that turn happy customers into your best closers
Automation stacks that reduce overhead and boost lifetime value
Course creation and or asset expansion
Get client bookings and create backlink/collaborations created.
Whether you’re a creator building brand equity, an artist selling digital assets, or a business prepping for exit—
we know what your brand is worth... and how to make sure the market does too.
Scale to Sale Consulting Successes
Scaled 3 trades companies to $1M+ in under 18 months each
Executed 4 successful business exits, including a $5.1M sales contract
Creator of the Testimonial Waterfall system, driving organic growth through customer referrals. Get customers to sell for YOU!
Host of the Scale to Sale Podcast, sharing actionable business strategies for scaling and exiting
Signed Nef as a client
Signed Dr. Carolyn Colleen as a client
Everything you do online is an asset
Maximize your returns
Scale to Sale Consulting's Blog
Your blueprint for building digital assets that scale — and sell. Powered by real-world exits, organic marketing strategy,
and systems that turn customers into your sales force. No fluff. No paid ads. Just scalable, sellable growth.
Why Agencies Win With One Dashboard: Shawn Clark on Go HighLevel
The Night Five Apps Failed Me
At 11:42 p.m. a Colorado roofer called me, swearing the phone tree ate his $75-per-click Google lead.
Turns out lead #188 had been forwarded → zapped → tagged → abandoned somewhere between Calendly and the CRM-du-jour.
Five apps, one lost roof, zero excuses.
That was the moment I muttered the same words Shawn Clark once did: “There’s got to be a better way.”
Shawn’s 2-Man Code Sprint
Shawn didn’t chase VC checks or Forbes covers—he chased sleep. Client follow-ups pinged him at dinner, proposals went cold by breakfast, and his dev partner Robin joked they should just glue Twilio to a CRM and call it a day. So they did, shipping the first HighLevel build from a guest bedroom.
Fast-forward: 40,000+ agencies and 1.2 million businesses now run on that code , landing HighLevel at #426 on the 2024 Inc 5000 .
How a Roofing Crew Became a Case-Study Legend
I slammed HighLevel into Energy Lacking Integrity duct-taped stack:
Missed-call text-back = +38 % quote requests
Review automation = 97 new 5-star reviews in 30 days
Pipeline triggers = $1.3 M revenue lift in 60 days
Owner’s words: “I work Fridays for golf now.”
Watch the Full Interview on YouTube
Beats, Bars, and a CRM
When Produced by Nef swapped Google Sheets for HighLevel, every Instagram DM paired to a beat-store funnel. He sold out two exclusive tracks in 48 hours—then cloned the snapshot for other producers at $297/mo.
“My music pays rent and platform fees,” he laughed.
Community Highlight — Codie’s Mastermind & the $5.1 M Exit
Go HighLevel’s team invited me to share this on their YouTube channel after I spilled how Codie Sanchez’s Contrarian Thinking mastermind rewired my approach to scaling.
On that same platform, I mapped out the Testimonial Waterfall and automation sequence that powered a $5.1 million sale contract—one I famously walked from during my own exit journey. (Proof that owning your tech stack can lead to exits you never saw coming.)
Mindset Check — App-Hopper vs HighLevel Operator
App-Hopper HighLevel Operator
Tool Count 5–12 “best in class” apps 1 white-label dashboard
Monthly SaaS Spend $600–$1,200 $97–$497
Data Flow Zap spaghetti, fingers crossed Native objects, no leaks
Client Perception “Tech stack chaos” “You built proprietary software?!”
Owner’s Time Support tickets & debugging Selling & scaling
Action Steps — Rip & Deploy in 14 Days
Day What to Do & Why It Matters:
1 Spin up the Agency Snapshot Instant funnels + automations
2–3 Import contacts; tag by source Cleaner reporting → smarter ads
4 Turn on Missed-Call Text-Back & Reputation Manager Recapture & review snowball
5–7 Build a 3-Email / 2-SMS nurture per service line Turns tire-kickers into booked jobs
8 Customize the mobile app with your logo Sell “your software” at $297/mo
9–10 Layer Testimonial Waterfall SOP triggers Clients sell for you 24/7
11–14 Measure pipeline velocity; prune dead automations Speed beats pretty dashboards
Bail OUUUUUT of your LinkTree account. It's killing your assets......READ MORE
Stream This Episode of the Scale to Sale Podcast on Spotify
High-Signal Resources
Start a 14-Day Trial — comes with my “SCALE Snapshot” & a 30-min onboarding call.
Testimonial Waterfall SOP — inside Rabbit Hole members area.
12. Sources (paste into Google)
Go HighLevel growth stats
https://blog.gohighlevel.com/from-startup-to-success-5-years-of-highlevel/General Atlantic minority-stake report
https://www.wsj.com/articles/general-atlantic-takes-minority-stake-in-marketing-software-provider-214f5dc8
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